Dying Matters Awareness Week is held in May each year. This annual week-long celebration encourages the observance of matters related to death, dying, and bereavement. The campaign aims to make it easy and more comfortable for people to talk about their death and concerns after their death. It also helps prepare those whose loved ones are facing death. Hospice U.K. has been the leading figure in this campaign since the inception of this week and continues to lead from the front to normalize what is a sensitive matter.